Last updated: April 4, 2026
By creating an account or using AfterBooth, you agree to be bound by these Terms of Service. If you are using AfterBooth on behalf of a company or organization, you represent that you have authority to bind that entity to these terms.
AfterBooth is a post-event lead follow-up tool for B2B trade show exhibitors. The service allows you to upload lead data from badge scanners or event platforms, receive AI-generated lead scores and email drafts, and track follow-up status.
AfterBooth generates email drafts but does not send email on your behalf. All email sending is performed by you, from your own email client. You are solely responsible for the content and compliance of emails you send using AfterBooth drafts.
When you upload lead data to AfterBooth, you are the data controller of that lead data and AfterBooth is the data processor. AfterBooth processes lead data solely on your instruction to provide the features of the service.
You represent and warrant that: (a) you have a lawful basis to upload and process the lead data, including any required consent or legitimate interest; (b) the data subjects whose information you upload have been informed of follow-up contact; and (c) your use of AfterBooth with that data complies with all applicable data protection laws including GDPR, PIPEDA, and CCPA where applicable.
AfterBooth uses artificial intelligence to generate lead scores and email draft suggestions. These outputs are suggestions only — not guarantees of accuracy, effectiveness, or appropriateness for any particular recipient.
You are solely responsible for reviewing AI-generated email drafts before sending and for ensuring they are accurate, appropriate, and compliant with applicable laws. AfterBooth is not liable for: (a) the content of emails you send using AI-generated drafts; (b) any regulatory violations arising from your use of lead data; (c) any business outcomes, sales results, or pipeline attribution based on AI scores.
AI outputs may contain errors, inaccuracies, or hallucinations. Always review before sending.
You agree not to use AfterBooth to:
AfterBooth offers paid subscription plans billed monthly or annually. All subscriptions include a 7-day free trial. You will not be charged until the trial period ends. You may cancel before the end of the trial period and owe nothing.
Subscriptions automatically renew at the end of each billing period. You may cancel at any time from your account settings or by emailing hello@afterbooth.com. Cancellation takes effect at the end of the current billing period — you retain access until then.
Payments are processed by Stripe. AfterBooth does not store your payment card details. Refunds are handled on a case-by-case basis — contact us within 7 days of a charge if you believe an error occurred.
Active accounts: your data is retained while your account is active.
On cancellation: your data is retained for 30 days. If you reactivate within 30 days, all data remains intact. After 30 days, all your data — leads, events, email drafts, reminders, and account information — is permanently and irreversibly deleted.
You may request immediate deletion of your data at any time by emailing privacy@afterbooth.com. Deletion requests are processed within 30 days. Once deleted, data cannot be recovered.
AfterBooth and its underlying technology, branding, and software are owned by AfterBooth. Your subscription grants you a limited, non-exclusive, non-transferable license to use the service for your internal business purposes.
You retain all ownership of the lead data you upload. You grant AfterBooth a limited license to process that data solely to provide the service features you use.
To the maximum extent permitted by law, AfterBooth is not liable for:
Our total liability to you for any claim is limited to the amount you paid AfterBooth in the 12 months preceding the claim.
AfterBooth is provided “as is” without warranty of any kind. We do not warrant that the service will be uninterrupted, error-free, or that AI-generated scores and drafts will be accurate or effective. We disclaim all implied warranties of merchantability, fitness for a particular purpose, and non-infringement to the extent permitted by law.
You may terminate your account at any time by canceling your subscription from settings or emailing us.
We may suspend or terminate your access if you violate these terms, engage in fraudulent activity, or use the service in a way that could harm other users or AfterBooth. We will provide notice where reasonably possible before termination.
We may update these terms from time to time. Material changes will be communicated by email or in-app notice at least 14 days before taking effect. Continued use of the service after changes take effect constitutes acceptance of the new terms.
These terms are governed by the laws of the Province of Ontario, Canada, without regard to conflict of law principles. Any disputes will be resolved in the courts of Ontario, Canada.
Questions about these terms?