Built for trade show exhibitors

You came home with 200 leads.
You followed up with 12.

After three days on your feet, the last thing you want to do is write 200 personalized emails. So you write a few, promise yourself you'll get to the rest, and most of them go cold.

app.afterbooth.com/events/saastr-2026
AfterBoothSaaStr Annual 2026
214 drafts ready
214
Total leads
31
High priority
214
Drafts ready
$186K
Est. pipeline
LeadScoreAction
SC
Sarah Chen
VP of Operations · Meridian Health
Hot
Open draft
DK
David Kowalski
Director of IT · Fortress Logistics
Warm
Open draft
PN
Priya Nair
Procurement Manager · Arcadian Foods
Warm
Open draft
JO
James Okafor
Head of Supply Chain · Vertex Industrial
Cold
Open draft

Works with exports from

Event management platformsBadge scanner rentalsLead retrieval appsAny CSV export

No new app. No hardware. No lock-in.

The math is brutal.

A mid-size trade show booth costs $15–30K all-in. Every lead you ghost is money left on the floor.

80%
of trade show leads never receive a follow-up
Source: CEIR research on post-event sales behavior
48 hrs
before a warm lead stops thinking about your booth
They talked to 40 other vendors. You need to move first.
$1,200
average cost to acquire each lead at a B2B show
Booth rental, travel, staff time, collateral — it adds up.

How it works

Upload on Monday morning. Have all your drafts ready before lunch.

01

Drop your CSV

Export from your event platform or badge scanner — whatever you're already using. Upload it. Map your columns once. Done.

02

AI scores every lead

Each lead gets a priority score based on job title, company size, your booth notes, and purchase signals. Hot leads surface to the top automatically.

03

Review your drafts

Every lead gets a personalized follow-up email. Not a template with a first name. An email that references what you actually talked about at the booth.

04

Send from your inbox

Click to open any draft in your email client. Edit if you want. Hit send. Your email, your sender reputation — AfterBooth never touches your outbox.

AfterBooth generates drafts and opens them in your email client via mailto links. We never send email on your behalf. Your inbox, your sender reputation.

What you get

Every feature is built around one goal: follow up faster than you could on your own.

Bring your own scanner

Your event platform, badge scanner rental, or a plain spreadsheet — AfterBooth reads whatever you already have. No new hardware, no new app at the booth.

Lead scoring that makes sense

Scored by job title seniority, company fit, budget signals, and the notes your team added at the booth. Not a black box.

Drafts that reference the actual conversation

Your booth notes become the email. "Great talking about your Q3 expansion" beats "Hope your week is going well" every time.

One draft per lead, ready in minutes

Upload 200 leads, get 200 personalized drafts. Review the hot ones first. Work through the rest on your own schedule.

Track what happens after you send

Log replies, book meetings, mark deals won. See which events generate real pipeline, not just business cards.

Built for the whole booth team

Assign leads to reps. Everyone sees the same data. No more comparing notes on a group text thread.

Real exhibitors, real follow-up

Used by sales teams who actually exhibit — not just attend.

MT

We had 178 leads from HealthTech Summit. By Tuesday we'd sent personalized follow-ups to all 178. Previously we'd maybe get to 30.

Marcus T.
Sales Director, medical device company
JR

The scoring is accurate. The leads AfterBooth flagged as hot were the ones that actually booked demos. Stopped wasting time on tire-kickers.

Janelle R.
VP Sales, SaaS platform
CV

We spent $28K on our booth at FoodService East. AfterBooth cost us $199 that month. It's a no-brainer when you frame it that way.

Chris V.
Marketing Manager, food ingredients distributor
Industries using AfterBoothMedical DevicesB2B SaaSIndustrial ManufacturingFood & BeverageFinancial ServicesPharmaLogisticsAV & Events Tech

Pricing

7-day free trial on all plans. Card required — no charge until day 7, cancel anytime.

Starter
1–3 shows per year
$99/mo
  • 3 events per month
  • 3 team members
  • AI lead scoring and email drafts
  • CSV export
  • Email support
Start 7-day trial
Most popular
Growth
4–10 shows per year
$199/mo
  • 10 events per month
  • 10 team members
  • AI lead scoring and email drafts
  • Follow-up sequences (Day 3/10/21)
  • ROI reports per event
  • CSV export
  • Priority support
Start 7-day trial
Scale
Heavy calendar or large team
$399/mo
  • Unlimited events
  • Unlimited team members
  • Everything in Growth
  • SSO
  • API access
  • Custom email templates
  • Dedicated support
Start 7-day trial

All plans include AI scoring, email drafts, and event tracking. Events are counted per calendar month. Need a higher volume? Get in touch.

Your next show ends Sunday.
By Monday afternoon, you could be done.

Upload your CSV, let AfterBooth score and draft, and send the first batch before your competitors have finished unpacking their booths.